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News & Press: General News

Futurist Patrick Schwerdtfeger to Keynote 2020 MISAC Conference

Tuesday, February 11, 2020   (0 Comments)
Posted by: MISAC
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2020 MISAC Conference Chairman Hong Sae (City of Roseville) announced this week that author and futurist Patrick Schwerdtfeger will be speaking at this year's MISAC Annual Conference slated for September 27 - 30 at the Mission Hills Golf Resort & Spa in Rancho Mirage, California.  

"In keeping with our theme, Vision 20/20: AIm for the Stars, and our emphasis on AI, I believe Patrick will lend some great thoughts on where we are headed," Sae noted upon announcing Schwerdtfeger's acceptance of the association's invitation to speak.  Schwerdtfeger will be one of three keynoters during the conference.

Schwerdtfedger's topic title will be "Embracing Disruptive Innovation."  In describing his presentation, Scwerdtfeger writes "The explosion of big data analytics and the Internet of Things (IoT) have led to dramatic advancements in artificial intelligence and machine learning.  These technologies are driving rapid innovation in predictive analytics, autonomous vehicles, virtual reality, biotechnology, and material science among many others.  At the same time, accelerating innovation is disrupting existing business models.  That's why it's become so important in recent years.  Disruptive innovation generally comes from the edges of industries, not the center.  It comes from 'adjacent markets' often catching executives by surprise.  In this session, Patrick Schwerdtfeger will reveal the primary technology trends and provide models to both anticipate and profit from disruptive innovation."  

As a keynoter, Schwerdtfeger has headlined events for dozens of Fortune 500 companies in a wide variety of industries as well as government and association events all around the world.  His programs focus on technology trends including big data, artificial intelligence, Fintech blockchain, and digital marketing.

Schwerdtfedger is considered a leading authority on technology trends.  He is the founder of Trend Mastery and the host of the Strategic Business Insights video blog (with over 25,000 subscribers and five million views on YouTube.)  At TEDx Sacramento, he discussed "Learned Intuition."

Schwerdtfeger is the author of Anarchy, Inc. - Profiting in a Decentralized World with Artificial Intelligence and Blockchain (2018, Authority Publishing) as well as the award-winning Keynote Mastery: The Personal Journey of a Professional Speaker (2016, Authority Publishing), Marketing Shortcuts for the Self-Employed (2011, John Wiley & Sons), Webify Your Business: Internet Marketing Secrets for the Self-Employed (2009), and Make Yourself Useful: Marketing the 21st Century (2008).  He has been featured by the New York Times, LA Times, San Francisco Chronicle, CNN Money, Reader's Digest, Fortune, Bloomberg Businessweek, the Associated Press, MONEY Magazine and Forbes, among others.

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